The UPS Store is the largest retailer for business needs and as the world watches shopping malls die, it turns to face a new generation of small businesses. Businesses that move extremely fast and need reliable printing, shipping, and postal services. And how do you keep up with these speedy small business, you might ask, social media of course. Reach out where they reach out.
The Twitter voice was more than just promoting smart business articles. It incorporated fun brand messages to stir up engagement and move just as fast as the small businesses it spoke to.
Facebook covered a wide range of messaging from brand awareness, fun holiday pictures, and driving discounts.